When I started this business, one of the first things I did was open my first Instagram account. Initially, it was all very exciting but over the years social media platforms took on so many changes, it was hard to keep up. On the positive side, it's presented new ways of putting your work out into the world. The negative side is that you end up spending tons of time on these apps just trying to figure out what works for you. I've decided to step away from so much social media usage to seek a more intentional path.
I came across Seth Godin's "Linchpin" book recently. I only read a little of it (for some reason, I'm all about audiobooks these days), but I left off at a part where he was talking about how the Amish come to make decisions about technology. I didn't know this, but apparently when a new piece of technology comes out, they have a system in place to see if it would be useful to their community or not.
There's one member of their community who's kind of the tech geek, and this person will present the new piece of technology to their leader, or group of leaders. The tech geek will be allowed to test it out, and the community members will take note of how he interacts with the new device/object. At the end of the trial, they will decide how and if it will benefit their community, on whether the good outweighs the bad. Godin was using this analogy to talk about how we should use this practice of intention with our digital usage as well.
It triggered a thought (which is why I probably stopped reading the book) that this was the answer I needed. I began reviewing the things I enjoy doing and how to better put them into practice. This is all still in its infancy, and every day I'm learning something new about this process, but it's exciting. This is the sort of challenge that I'm totally into.
After deleting all social media apps from my phone, I started assigning my 'skills' to other areas. I like researching and writing. I experimented with more frequent emailing to my subscription list, but I still didn't like that it felt like an imposition.
Then I started blogging more. I love that it's open to anyone and that it can be more of a conversation between myself and the jewelry and that you, the reader, get to see those insights without there being any pressure to interact. I'm inviting you into my world with no strings attached.
It was hard at first to find my purpose with this blog. Those first blog posts, and finding the topics to write about, were really difficult. I've also had a hard time finding someone in a similar position as mine: a jeweler, someone who is looking for another communication outlet, someone whose blog isn't about how to wear jewelry with that little black dress. I want to create something of substance.
"I define marketing as anything that changes the culture for the better." -Seth Godin
This was a quote that further resonated with me. Not only do I want to regain control and focus more on my work, but I also would rather put something out there that's inspiring, that questions what we're being told to do, and that has us looking outside of ourselves. Instead of approaching what I make in a hurried sense, I want to approach it with more intention. It comes back to one my Creative Manifesto rules of quality over quantity.
Starting something new is almost like starting from scratch, and that is a really uncomfortable feeling when you're deep into doing something else. Even when that something else isn't working, you stick with it to avoid the unknown. Deep down inside, I know that the unknown is a much better path. For me, that's how I practice digital mindfulness. It's all about building healthier habits for a more fulfilling creative experience not just for myself, but for anyone who comes on to my website.
Thank you so much for reading this post, and for joining me on this recent segment of my creative journey.